Wednesday, August 16, 2006

You Are What You Search

AOL researchers recently published the search logs of about 650,000 members—a total of 36,389,629 individual searches. AOL's search nerds intended the files to be an academic resource but didn't consider that users might be peeved to see their private queries become a research tool. Last weekend, the Internet service provider tried to pull back the data, but by that point it had leaked all over the Web. If you've ever wanted to see what other people type into search boxes, now's your chance.


The search records don't include users' names, but each search is tagged with a number that's tied to a specific AOL account. The New York Times quickly sussed out that AOL Searcher No. 4417749 was 62-year-old Thelma Arnold. Indeed, Arnold has a "dog who urinate on everything," just as she'd typed into the search box. Valleywag has become one of many clearinghouses for funny, bizarre, and painful user profiles. The searches of AOL user No. 672368, for example, morphed over several weeks from "you're pregnant he doesn't want the baby" to "foods to eat when pregnant" to "abortion clinics charlotte nc" to "can christians be forgiven for abortion."

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